Brilliant Brighton (also known as Brighton Business Improvement District or BID for short) is a not-for-profit organisation formed of 517 businesses including shops, salons, bars, cafes and restaurants within Brighton city centre, who contribute and come together to make Brilliant Brighton a fantastic place to work, live and visit.  

A BID is a defined geographical area which involves all businesses located within it. Traders join together to fund improvements to their trading environment. Every five years, business owners feedback their thoughts on projects they’d like to see delivered, and create a new business plan to be voted on, and if the majority of businesses are in favour of the projects and having a BID, a new BID term starts. The first Brighton BID started in 2006, with successful ballots in 2011, 2016 and 2021. It now includes all businesses in Western Road (from the Clock Tower to Montpelier Road), North Street, Preston Street, East Street, Brighton Place, Market Street, Meeting House Lane, Bond Street, Gardner Street and Kensington Gardens.

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